Rainey Kelly Campbell Roalfe/Y&R, one of the eventual winners, alongside Fallon, went that extra mile to impress the client. Mirroring the Beeb's flagship programme, RKCR/Y&R transformed its foyer into a replica of the Queen Vic pub from EastEnders.
The agency borrowed pub chairs and tables from its local, which is also called the Victoria, and kitted out the area with dodgy carnations, beer pumps, a Queen Vic statue and flock wallpaper.
Although, once the BBC team emerged from the pitch proper, the scene had been changed to resemble a BBC newsroom.
But in a far-from-planned event, the team at Fallon fell victim to a break-in shortly before the pitch.
Staffers came into work on Friday to discover two men had forced their way in during the night. The evil individuals had ripped Fallon's server out, which contained ideas for the work. A coincidence?