So how was D&AD for you? The die-hard party animals grumbled that
they couldn’t get a drink all the way through the award ceremony, while
others said they hated the ’rabbit food’ - although many of us thought
the vegetarian menu made a refreshing change.
Still, at least we didn’t suffer the catalogue of disasters that befell
WCRS’s joint creative director, Leon Jaume.
We reported recently that Jaume had been late in submitting his Private
View column due to a minor car accident. Well, it’s not getting any
easier for him to get around London.
Jaume lost the use of his Ducati 916 at the start of the year after a
minor accident damaged the fairing. After four months of wrangling with
his insurance company, he finally recovered his repaired and polished
Ducati ten days ago.
He avoided taking the bike into work until the day of the D&AD awards
and then only took it so he could return home to change into his dinner
jacket before going out again.
All was well until he left the agency’s Soho Square offices. Jaume
walked into adjacent Ganton Street where he’d parked his bike, instead
of using the Berwick Street NCP like the rest of WCRS’s employees. He
was shocked to find that an opportunist thief had made off with his
pride and joy, leaving Jaume stranded in full biking leathers and
fleeced of his only mode of transport.
After several hours with the police, Jaume emerged bleary eyed and made
his way home by cab, depressed and unenthusiastic about going to the
He’s now fretting about whether or not he’ll be able to insure his bike
again should he get it back.
Suggestions for alternative modes of transport should be sent to the