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Diary: The danger of Weetabix

New-business pitches can be hazardous to your health.

Just ask the Oystercatchers boss Suki Thompson, who is running the Weetabix advertising pitch. One pitching agency (which shall remain nameless) decided to wow the client by covering the floor of the agency in wheat for the pitch. However, what they didn't realise was that Thompson is allergic to wheat. The makeshift wheatfield (replete with scarecrow and stuffed pheasant) caused Thompson to sneeze throughout the presentation. D'oh!

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