Diary: Dare outs ad blaggers

Dare is claiming a world record for the most-tagged single photograph for a 360-degree image of the FA Cup final crowd. Fans can zoom in, find and tag themselves using Facebook, while those in the industry are able to play spot the adlander at Wembley. Dare's very own John Owen got himself a ringside seat among Manchester City fans (pictured, next column) - obviously enjoying the perks of having the FA as a client.