DIARY: Davis and Droga drive Abrahams' No Brainer to Metro's FAL success

He's the strategy director of the country's biggest media agency and he's also the winner of the Fantasy Agency League.

Step forward Carat's Guy Abrahams, whose team-picking prowess has won him £500-worth of holiday vouchers, courtesy of the League's sponsor, Metro.

However, his final team, named No Brainer (presumably a form of planning joke), does not include anyone from Carat. In his defence, Abrahams says there were Carat members in the team earlier in the game, who got the boot in favour of better players. "I learned not to be afraid to fire friends who didn't perform. I had to give some the heave-ho. I also learned not to be afraid to hire people I don't like."

Lessons for the future aside, who was in his dream team? WPP's Tim Davis took the helm as the agency's chairman and netted no fewer than 1,310 points. His able chief executive was Mother's Stef Calcraft, who, with wins such as Castlemaine XXXX and Orange, proved his worth.

Most valuable of all was his executive creative director, Dave Droga, from Saatchi & Saatchi. The creative awards tally at Charlotte Street this year meant Droga has scored fantastically in the awards stakes. His final tally was no less than 1,950 points.


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