Diary: DDB looks Good Naked in retaining the 5km trophy

The team from DDB London retained the trophy in the Look Good Naked Inter-Agency 5km Grand Finale.

The race, which took place in Regents Park, saw DDB London narrowly beat McCann Erickson.

The Diary hears that the McCann human resources director, Barry Richards, was so confident the agency would win he asked Ben Pochee, a director of LGN, to engrave the agency's name on the trophy the day before the final. Talk about pride going before a fall.

More than 600 people from creative and media agencies ran in the race, organised in conjunction with Nabs, titled "Creative Luvvies versus Media Suits".