To celebrate the agency's tenth birthday last week, glue London's staff took part in a "bake-off" competition and, as you can imagine, for an agency that's made its name with innovative campaigns, the results weren't lacking in creativity.
Among the highlights were a gory-looking severed foot and a replica of the Tea Building, the Shoreditch office block where the agency is based.
However, the piece de resistance was a marvellous, if a little disturbing, recreation of Cridge's head. He said: "I was unusually lost for words when I saw the cake. It was all very surreal, especially when I hacked my own ear off and ate it."