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Diary: The Devil's in the detail

Devilfish won't be banking on doing business with US grain companies anytime soon.

The creative agency received an unsolicited e-mail from the God-fearing types down at the Grain Processing Corporation in Oregon warning they would not work with any agency with devil in the name.

Ron Schroder, the corporation's vice-president of marketing, said the name "says a lot about the company's philosophy". He added: "Consider the Tampa Bay Devil Rays, who changed their name to Tampa Bay Rays after years of low interest from fans. Shortly after the name-change, they went on to win the World Series."

Expect "Fish" to come top in next year's new-business league.

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