Diary: DFS ad proves the North is so behind the times

They say that there are no original ideas anymore, but the new ad campaign by DFS's agency Gratterpalm really takes the biscuit.

You may have noticed the work at London Underground stations at the moment, featuring copy that uses the names of Tube stations to highlight the savings that can be made at the furniture store.

A clever idea, you may think, but strangely familiar, perhaps.

Make your own judgments, but isn't the work a little too similar to this British Gas campaign, created by RMG Connect's creative team Dean Jones and Andy Green in March 2006, to be a coincidence?