Diary: Diary's crystal ball predictions for the year ahead

Pitches

With British Airways and Bartle Bogle Hegarty at loggerheads, M&C Saatchi's Moray MacLennan is frequently spotted lurking around the client's offices.

HSBC surprises nobody by calling a pitch for its entire account.

As Lord Brown retires in February, his close friendship with Sir Martin Sorrell no longer binds BP to WPP and the account goes up for pitch.

Staff changes

Sir Martin Sorrell moves Jim Kelly into JWT to try to ease some of the agency's woes. The former Rainey Kelly Campbell Roalfe/Y&R man also takes a night job at Grey.

Following another successful year with RKCR/Y&R, James Murphy launches a start-up and poaches the entire RKCR/Y&R senior management team, and all of its planners, creatives and account handlers.

Acquisitions

After months of potential buyers being deterred from acquiring Clemmow Hornby Inge because of Johnny Hornby's tactic of putting an extra £10 million on the price-tag with every enquiry, Charles Dunstone of the Carphone Warehouse snaps up the agency for £300 million and free mobiles for life.

Ever the iconoclast, Mother decides to sell a 49 per cent stake in the agency on eBay. With just seconds left in the auction, the reigning high bidder - sirsorrell1945 - is pipped to the post by breton_buccaneer01, and Havas takes part-ownership.

Start-ups

The DDB business development director Richard Morris, the Lowe London executive creative director Ed Morris, the Isobar chief executive Nigel Morris, and the ZenithOptimedia chairman, Derek Morris, will launch a full-service agency in the summer. The start-up will break down, however, amid acrimonious disagreements over whose name should come first above the door.

Digital

Rupert Murdoch's aggressive commercial plans for MySpace create a generation of school-age millionaires just two months after the site carries its first ad. The "tween" pound becomes the highest spending demographic and J17 re-launches with a Rich 100 issue in September.

In protest at commercialisation, Second Lifers create a commercial-free island within the game, called Third Life. Nigel Bogle's avatar will be seen most nights, pressing its digital nose up against the glass in a futile attempt to discover the inner secrets of the ad-free zone.

A couple of Silicon Valley computer geeks unveil a cunning plan to launch a digital marketing operation exploiting the untapped market among the Lost Tribes of the Amazon. This will be immediately followed by a message from Sir Martin Sorrell's BlackBerry asking them to name their price.

Regulations

After a Government quango showing accidents in the UK are rising because people own more cars, Ofcom decides that advertising is to blame and bans agencies from showing cars in ads. As a result, Wieden & Kennedy will pick up every global car account.

Newspapers

Guy Zitter, the managing director of the Daily Mail for the past 12 years, finally steps down after declaring that free newspapers are the future of the industry. He will hatch a plan to launch a neighbourhood freesheet in Chiswick.

TV

ITV makes some good programmes under its new executive chairman, Michael Grade, who brings in his former Channel 4 colleague Andy Barnes as his commercial chief. Their first coup is finding a new sponsor for Coronation Street as Peter Kay makes a welcome return to adverising with Boddingtons idents.

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