Certain elements of this magazine have for a long time campaigned
against the proliferation of advertising awards schemes. The Diary says
piffle to that - largely because we’ve got wind of a real gem.
On Friday 24 May, Rome will offer its gratitude to the animal world that
helped to found it (Romulus and Remus and all that) by staging the first
awards scheme devoted to animals in ads.
The bumf says: ‘Rome, Cinecitta and all human beings owe a lot to the
animal world. As far as advertisers are concerned, they have an
opportunity to exhibit an unexpected pedagogical worth in their works:
commercial advertising is good for the rapport between man and animals.’
That’s what we’ve always said. There are nine sections in three
categories. Our favourite is ‘contributing towards a positive rapport
with animals’ (lots of entries from Wales expected).
We assume the Creative Directors’ Forum will view this one dimly -
unless it’s decided that the crapping pigeons in Levi’s ‘clayman’ spot
are eligible for entry.