Unfortunately, Kitcatt Nohr Alexander Shaw, an agency often hailed as one of the best DM shops around, pulled a real cracker when posting its festive greetings.
It would be no great shame if a few agencies failed to receive their Christmas salutations. After all, most agencies are inundated with gimmicky cards from well-wishers.
But not only did Kitcatt's cards turn up three weeks late, but the DM shop had also underpaid the postage. When the weighty "flick book" Christmas cards were delivered on 8 January, some unsuspecting receptionists were told to cough up a £1.08 surcharge on the mail.
They obligingly delved into their pockets (it could have been a late delivery of festive chocolates), only to discover it was a Christmas card.
Needless to say, the recipients of Kitcatt's cards were none-to pleased, although the chances are it didn't get lobbed straight in the bin, so, in direct marketing terms, Diary suspects that Kitcatt would deem this a success.