Sometimes poster sites can be eerily appropriate, as the agency do: recently discovered when it created a campaign for a local radio station, the Black Country's Beacon 97.2 FM.
The GWR plc station's poster, which ran locally, was flagging up Mark and Jo's breakfast show, and introduced the strapline: "Cheese & pickle, slap and tickle."
Rather ironic, then, when the large billboard exhorting this "slap and tickle" slogan was erected ... underneath the window of a massage parlour in Wolverhampton.
"We've always prided ourselves on our client servicing," Chris West, a partner at do:, quipped.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events
Become a memberGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
