Sometimes poster sites can be eerily appropriate, as the agency do: recently discovered when it created a campaign for a local radio station, the Black Country's Beacon 97.2 FM.
The GWR plc station's poster, which ran locally, was flagging up Mark and Jo's breakfast show, and introduced the strapline: "Cheese & pickle, slap and tickle."
Rather ironic, then, when the large billboard exhorting this "slap and tickle" slogan was erected ... underneath the window of a massage parlour in Wolverhampton.
"We've always prided ourselves on our client servicing," Chris West, a partner at do:, quipped.
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