Badger (Robert Harwood-Matthews to the unknowing public), flamboyant cravat curiously missing, instead wore a furrowed brow for added gravitas, while Mark Hunter felt one of the team's brand names - "Everydog" - wouldn't make a family pet feel special enough. A good point but, sadly, one week later, TBWA lost Pedigree and Whiskas globally to BBDO. So perhaps they're not in the best position to judge.
Another week, another ad agency on The Apprentice. Last week, TBWA gave this year's crop some advice on creating a new brand of pet food.