Diary: Double trouble for CHI

Unless you've been living in a cave recently with no contact with the outside world, it probably won't have escaped your notice that The X Factor is back on our TV screens.

And one agency that couldn't be happier for the show's return is CHI & Partners, which handles the advertising for Talk Talk, the X Factor sponsor. The agency recently held a launch party to promote a new interactive campaign around the sponsorship, featuring the vocally challenged twins Jedward. According to one source, agency staff had to work tirelessly to get the innovative campaign up and running, but that wasn't half as stressful as then having to spend an entire morning with the Irish duo.