Few graduate creatives wind up with the partner they started with
back in the first term at art school when stealing traffic cones and
throwing up outside the student’s union was cool.
But some partnerships do last and, indeed, are formed even before their
components are born.
Take these two lovely pairs: the strapping Ben and Cameron Short,
joining Rainey Kelly Campbell Roalfe/Y&R next week from TBWA GGT Simons
Palmer, and the fragrant Bonnie and Charlotte Horton of Euro RSCG Wnek
The stunning similarity and, indeed, identical surnames of these
pairings are no coincidence, for they’re twins. Furthermore, the surname
of the latter two may be familiar: they are the daughters of Abbott Mead
Vickers’s legendary art director John Horton (and nieces of the Delaney
gang to boot).
Charlotte and Bonnie live up to the creative team ideal, finishing each
other’s thoughts and interchanging between copywriter and art director
effortlessly. They even prefer to sit next to each other, rather than
opposite, in order to be as close as possible.
The boys, on the other hand, are far less romantic about the whole twin
thing, even though they are even more identical (’you’d have to undress
us to tell the difference,’ Ben says, tantalisingly). In fact, it’s a
miracle either survived beyond childhood given the amount of mischiefs
they have done one another.
’Physical violence plays a big part in our relationship,’ Ben
’Cameron actually laid me out here in the office once. In fact, he
knocked me off my chair.’
But do the pair have that unspoken bond: that creative mojo that
transcends words and pictures?
Er, no, actually.
’We didn’t really want to work together,’ Ben continues, ’and we don’t
see each other much outside work. People think we think alike, but we
Nonetheless, the idea of a ready-made team is appealing, even if it
means that the rest of the department only have to remember to organise
one set of birthday drinks.
Rumours that the Walton sextuplets have been signed up by John O’Keefe
to boost Bartle Bogle Hegarty’s dwindling creative department are