DIARY: Double trouble as the twin set descends on the London ad scene

Few graduate creatives wind up with the partner they started with back in the first term at art school when stealing traffic cones and throwing up outside the student’s union was cool.

Few graduate creatives wind up with the partner they started with

back in the first term at art school when stealing traffic cones and

throwing up outside the student’s union was cool.



But some partnerships do last and, indeed, are formed even before their

components are born.



Take these two lovely pairs: the strapping Ben and Cameron Short,

joining Rainey Kelly Campbell Roalfe/Y&R next week from TBWA GGT Simons

Palmer, and the fragrant Bonnie and Charlotte Horton of Euro RSCG Wnek

Gosper.



The stunning similarity and, indeed, identical surnames of these

pairings are no coincidence, for they’re twins. Furthermore, the surname

of the latter two may be familiar: they are the daughters of Abbott Mead

Vickers’s legendary art director John Horton (and nieces of the Delaney

gang to boot).



Charlotte and Bonnie live up to the creative team ideal, finishing each

other’s thoughts and interchanging between copywriter and art director

effortlessly. They even prefer to sit next to each other, rather than

opposite, in order to be as close as possible.



The boys, on the other hand, are far less romantic about the whole twin

thing, even though they are even more identical (’you’d have to undress

us to tell the difference,’ Ben says, tantalisingly). In fact, it’s a

miracle either survived beyond childhood given the amount of mischiefs

they have done one another.



’Physical violence plays a big part in our relationship,’ Ben

explains.



’Cameron actually laid me out here in the office once. In fact, he

knocked me off my chair.’



But do the pair have that unspoken bond: that creative mojo that

transcends words and pictures?



Er, no, actually.



’We didn’t really want to work together,’ Ben continues, ’and we don’t

see each other much outside work. People think we think alike, but we

don’t.’



Nonetheless, the idea of a ready-made team is appealing, even if it

means that the rest of the department only have to remember to organise

one set of birthday drinks.



Rumours that the Walton sextuplets have been signed up by John O’Keefe

to boost Bartle Bogle Hegarty’s dwindling creative department are

unfounded.



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