The pitch for the supermarket chain, Morrisons, was protracted,
particularly for the Leeds shop, Poulters, which made its initial
credentials presentation in June and its final presentation in July.
Gloomy echoes of ‘Well, I think it’s staying with BDH, don’t you?’ were
ringing round the agency.
Until a few Fridays ago when at 6.45pm Richard Lewis, the Poulters
managing director, took a call from Morrisons’ marketing director who
was on a mobile phone on the Leeds to London rail link.
The conversation went something like this: ‘.....ich.....d,......er
inb.....s!.....@%^? GBJ^&*^.’ Then silence.
On Monday morning Poulters had a proper call saying they’d won the work.
Insiders tell us they more than made up for missing out on a weekend’s