It’s the way forward. A large, well-established, top-ten direct
marketing agency merges with a newer, design-focused, new-media
Great things can be expected, and the literature sent out with the
launch marketing pack by ehsrealtime (the newly merged Evans Hunt Scott
and Realtime) bespeaks a future at the cutting edge.
Bold mission statements and boasts of ’award-winning skills in
e-commerce’ are likely to send potential clients straight to the
website, advertised throughout.
So what do you get when you visit www.ehsrealtime.com? A virtual agency,
with links to case studies, intranets and the very latest in econometric
modelling? A Flash-rich, Java extravaganza?
Er, nope. You get a one-level, one-page press release, no Flash, no
links, no nothing. Fortunately, as chairman Terry Hunt says in the
release: ’We do a pretty good mailpack, too.’