The elder statesman of advertising was brought in at the last minute to deliver a speech to a packed Savoy Hotel when the planned speaker, none other than the Chancellor of the Exchequer, Gordon Brown MP, could not confirm.
Obviously the attraction of such an important figure had been greeted with much anticipation as the great and the good of adland invited as many of their important clients as possible to hear Brown's thoughts on the ad industry.
However, despite having some big shoes to fill, Baulk, in his usual inimitable style, gave a talk that, even though it was not delivered by the next prime minister, was nonetheless both enlightening and enjoyable. Who else could have taken on the challenge at such short notice and so easily pleased a room full of expectant women?
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