Euro RSCG Wnek Gosper may have set a dangerous precedent for us
all. Last week, it proved it is possible to produce decent ads in a mere
24 hours when it pulled all the stops out for the winner of Channel 4’s
Who Wants to be an E-millionaire?
Will clients now demand the same service? Imagine those poor creatives
and producers working round the clock and shooting in rainy old England
instead of scheduling trips to the Bahamas or the Australian Barrier
Five advertising agencies - Euro RSCG, Grey, HHCL & Partners, TBWA GGT
Simons Palmer and Saatchi & Saatchi produced poster ads for three
contestants in an evening, and then a 30-second TV commercial was made
for the winners, on Sunday 16 July.
Euro RSCG and the production company, Godman, produced the ad for the
overall winner, Colin Robinson, and his website idea,
schoolforschools.com, an internet supplier of school equipment.
Euro RSCG creative directors Paul Shearer and Dexter Ginn proved, once
and for all, that they are both fantastic in the sack after they
appeared in the dads’ sack race sequence in the ad.
Casting members of the agency certainly helped to save time - are we to
assume that this is also why Channel 4 gave one Matthew Freud a place on
the judging panel and also employed his agency, Freud Communications, to
drum up publicity for the programme? All for convenience’s sake, we’re