DIARY: Euro ad team invites burn-out for the sake of C4 web gameshow

Euro RSCG Wnek Gosper may have set a dangerous precedent for us all. Last week, it proved it is possible to produce decent ads in a mere 24 hours when it pulled all the stops out for the winner of Channel 4’s Who Wants to be an E-millionaire?

Euro RSCG Wnek Gosper may have set a dangerous precedent for us

all. Last week, it proved it is possible to produce decent ads in a mere

24 hours when it pulled all the stops out for the winner of Channel 4’s

Who Wants to be an E-millionaire?



Will clients now demand the same service? Imagine those poor creatives

and producers working round the clock and shooting in rainy old England

instead of scheduling trips to the Bahamas or the Australian Barrier

Reef.



Five advertising agencies - Euro RSCG, Grey, HHCL & Partners, TBWA GGT

Simons Palmer and Saatchi & Saatchi produced poster ads for three

contestants in an evening, and then a 30-second TV commercial was made

for the winners, on Sunday 16 July.



Euro RSCG and the production company, Godman, produced the ad for the

overall winner, Colin Robinson, and his website idea,

schoolforschools.com, an internet supplier of school equipment.



Euro RSCG creative directors Paul Shearer and Dexter Ginn proved, once

and for all, that they are both fantastic in the sack after they

appeared in the dads’ sack race sequence in the ad.



Casting members of the agency certainly helped to save time - are we to

assume that this is also why Channel 4 gave one Matthew Freud a place on

the judging panel and also employed his agency, Freud Communications, to

drum up publicity for the programme? All for convenience’s sake, we’re

sure.