Diary: Evening Out With ... The ’E’ People - New-media types paint the town red with Mark Tungate

7pm The words ’NEW MEDIA ARSES’ scrawled in three-foot-high letters on a wall opposite the Electricity Showrooms bar in Shoreditch suggest that this is not the best place for a gathering of net types. But as the area is rapidly becoming known as ’Silicon Ditch’, perhaps it’s spot-on for the inaugural meeting of ’e’, a monthly networking bash.

7pm The words ’NEW MEDIA ARSES’ scrawled in three-foot-high letters

on a wall opposite the Electricity Showrooms bar in Shoreditch suggest

that this is not the best place for a gathering of net types. But as the

area is rapidly becoming known as ’Silicon Ditch’, perhaps it’s spot-on

for the inaugural meeting of ’e’, a monthly networking bash.



7.30pm There’s a collection of online sales people, web designers, PR

glamour-pusses and assorted web-heads. Alex Light of ActiveIS, one of

the organisers, deems it a success and gets the vodkas in.



8pm Davina Lines, formerly group commercial director of New Media Age

and now an e-trepeneur in her own right, sweeps in with sister Charlie

and pals. Charlie reveals she recently entered a cage of lions while on

hols in South Africa. ’When one of them started staring at me, I left,’

she says practically.



9pm I get chatting to a bespectacled young man about mobile telephony

and science fiction. ’I fit the net-nerd stereotype quite well,’ he

admits cheerfully.



10pm Luke Coleman, project sales manager at Centaur’s New Media

Creative, likes the bash, but believes it needs more direction. An

hour-and-a-half later, so do I.



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