Diary: The F-word is OK really

Think feminism is all about hairy armpits and hating men? Well, Stylist is getting agencies to come up with an ad that makes feminism sexy (a tricky brief, we know).

The magazine is running a competition and has shortlisted Beattie McGuinness Bungay, JWT and TBWA to create a print and poster ad that per-suades women that being labelled a feminist isn't necessarily an insult.

Their efforts will appear in the 9 June issue and readers will vote for the best one.