Some people have got the ability of smarmily sucking up to
creatives down to a fine art. Witness the PR machine behind the dance
music perennials Faithless, due to release their third album in the
spring, and now targeting adland's finest creative teams by bringing
said CD to their doorsteps.
But they're not just dumping a CD through the letterbox. Oh no, they've
hired a souped-up car which has been converted into a mobile studio,
meaning those harassed Soho-dwellers can recline in comfort and knock
back the champers while deciding if they like it enough to bung it in a
Toilet Duck ad.
The motivation for this approach? 'We realise creatives are busy
people,' the record company BMG crooned. 'We will visit creatives at
their convenience, allowing them to be inspired and entertained in true
If you're expecting to hear the rev of engines and thumping of music
outside your window, just make sure you're in the office on 28 and 29
March, because they're the only dates. Very convenient considering
Fridays are taken up by that weekly appointment at The Ivy.
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