Diary: Fallon shines while JWT's turkey tally tastes a bit ripe

In the spirit of the January craze for self-improvement, it is a good time to name those who "could do better" and those who were "top of the pops" with a rundown of 2007's "picks" and "turkeys".

It's JWT that will be crying into its detox smoothies as prime turkey culprit. With a tally of five ghastly ads, the agency created the greatest number of turkeys in 2007. Also hanging their heads in shame will be the creative teams at Abbott Mead Vickers BBDO, Saatchi & Saatchi, Beattie McGuinness Bungay, Leo Burnett, McCann Erickson and WCRS, who all churned out two turkey-worthy ads apiece.

Among JWT's gaffes was the much-derided Trident ad, which got a number of people chewing over its racist undertones rather than chewing the gum. Not only did it rack up more than 500 complaints to the Advertising Standards Association, but it was also awarded the dubious accolade of Campaign's Turkey of the Year.

This year's creative powerhouse was Fallon, which swept the board with a whopping six "picks". As well as coming up with gems such as "Play-Doh" for Sony Bravia, the agency was also responsible for the most memorable ad of the year: "gorilla". This spot struck a chord with the British public and became Campaign's Campaign of the Year.

Not all of adland met these exacting standards, resulting in a dark underbelly of cringeworthy offerings. For example, it's a miracle DDB London's Philips Philishave ad featuring an eroticised robot and Leagas Delaney's Rana Pasta ad "starring" Ann Widdecombe ever made it past the drawing board. But they did. Must try harder in 2008.

6 Fallon Sony (Walkman and Bravia), Cadbury's
Dairy Milk, Ben & Jerry's, Asda, Skoda
3 WCRS Sky, BMW, Brylcreem
3 Mother Boots Christmas, Boots Summer, PG Tips
3 Bartle Bogle Hegarty Persil, Levi's, Audi R8
2 Agency Republic O2, Mercedes
2 DDB London Harvey Nichols, Volkswagen Golf
2 Abbott Mead Vickers
BBDO Choice FM, Snickers
2 CHI & Partners Big Yellow Storage Company,
Friends of the Earth
2 M&C Saatchi Silverjet, Transport for London
2 Ogilvy Advertising Ford Mondeo, Ford Fiesta
2 4Creative Channel 4, 4OD
2 Rainey Kelly Campbell
Roalfe/Y&R Marks & Spencer, Radio 2
1 Publicis Wispa
1 Poke Orange
1 Tribal DDB Volkswagen
1 McCann Erickson Heinz Tomato Ketchup
1 Rapier Virgin Media
1 Wieden & Kennedy Lurpak
1 TBWA\London PlayStation 3
1 The Red Brick Road Tesco
1 Grey Women's Aid
1 Saatchi & Saatchi Toyota
1 Leo Burnett McDonald's
1 JWT Smirnoff
1 iChameleon Guinness
1 The Communications
Agency Prostate Cancer Research Association

5 JWT Crunchy Nut Cornflakes,
Trident, HSBC, Portuguese Tourist Board,
Wilkinson Sword
2 Saatchi & Saatchi Toyota Auris, Head & Shoulders
2 Beattie McGuinness
Bungay Carling, Lynx
2 Leo Burnett Frosties, Nutri-Grain
2 McCann Erickson Orville Redenbacher Popcorn, Britannia
Building Society
2 WCRS Littlewoods, Santander
2 Abbott Mead Vickers
BBDO Mars Planets, Birds Eye Fish Fingers
1 Mother The Post Office
1 Leagas Delaney Rana Pasta
1 TBWA\London E.on
1 DDB London Philips
1 M&C Saatchi Currys
1 WWAV Rapp Collins Somerfield
1 Mustoes Kia
1 Euro RSCG Clearasil
1 Rainey Kelly Campbell
Roalfe/Y&R BT
1 Krow Thomson
1 Ignito Echo Falls
1 Spirit Foxy Bingo
1 Oakbase TJ Hughes