Clearly there are number of closet Eurovision enthusiasts hiding at an agency near you, with several Tweeting during the proceedings.
Never one to miss a branding angle, Rory Sutherland Tweeted: "Lots of people waving Norwegian flags. Or maybe Danish flags. Or Icelandic flags. Bit of a branding issue there, I think."
Meanwhile, VCCP's Amelia Torode informed the Twitterati about her more highbrow TV habits, Tweeting: "Enjoying watching politicians being heckled and shouted at on brilliant Question Time on iPlayer, excellent TV!!"
As Campaign ramped its Twitter activity up a notch, following a few more of the industry's top Twitterers, some started to get scared, with Dare's Flo Heiss, posting: "Oh dear Campaign mag is following me ... i guarantee for nothing ... i am such a PR disaster ... " We'll be the judge of that.