But for Isobel's Angus Fowler, it's a badge he can wear with pride. Fowler saw what looked like a dead lamb floating down the river when he was fishing in the Highlands, recently. He pulled it out of the water, gave it mouth-to-mouth resuscitation and thumped its chest until it spluttered and came back to life. The story was so heartwarming, it made its way into the local press, casting the adman as a local hero.
You might think snogging a sheep would be something you'd want to keep to yourself.