It was just like the golden days of British advertising - or so we’re
always being told. It began with a camera crew filming another camera
crew filming a top model babe floating down some steps with her hair
bouncing in slomo. It cut to a top adman, complete with pony tail and
shades, driving around in the sunshine in a convertible Merc with said
camera crew and babe in the back. Next, there was a poolside party
filled with beautiful people mwwaaing and drinking as if there were no
London or Los Angeles in the 80s? No, Beirut in the 90s, the latest in
Clive Anderson’s enjoyable Sunday series about the world’s hell holes.
The only giveaway was when the boss of Saatchi Beirut talked about
advertising chocolate as a post-joint ‘munchies’ cure. He did say that,
didn’t he? Puts Kit-Kat in perspective.