Diary: Golding shows how to go that extra mile for a client

It's not all fun and games at CHI, though; staff are expected to go to great lengths to keep clients happy too. Spare a thought for its managing partner Sarah Golding, who bravely volunteered to take part in the British Gas-sponsored Great East Swim at the end of last month.

Golding took to freezing cold waters to compete against some of the world's best swimmers over a one-mile course, despite having never donned a wetsuit before.

She finished in 46 mins, 35 secs, just marginally slower than the winning time of 18 mins, 8 secs. The life of an account manager, eh?