DIARY: Goodwin’s other job is writing ads for posters

Meet Francis Goodwin Associates, the Reading-based agency that specialises in cheap, sorry, value-for-money creative executions for small local businesses.

Meet Francis Goodwin Associates, the Reading-based agency that

specialises in cheap, sorry, value-for-money creative executions for

small local businesses.



You’re right, that’s Francis Goodwin as in managing director of Maiden

Roadside.



For this Scrabble-board crossword thingy is, in fact, an ad for the

Reading firm of chartered surveyors, Dunster and Morton, created by

Goodwin’s very own fair hand.



His one-man-band has actually been incumbent on the Dunster’s business

since 1992, when he did a radio campaign for the company. And this

latest offensive is a la mode by being fully integrated, embracing a

postcard mail-out.



‘I won’t be putting Saatchis out of business quite yet, and I’m not

trying for any creative awards with this campaign,’ he says, humbly.



Took the words out of our mouths, Francis.



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