Meet Francis Goodwin Associates, the Reading-based agency that
specialises in cheap, sorry, value-for-money creative executions for
small local businesses.
You’re right, that’s Francis Goodwin as in managing director of Maiden
Roadside.
For this Scrabble-board crossword thingy is, in fact, an ad for the
Reading firm of chartered surveyors, Dunster and Morton, created by
Goodwin’s very own fair hand.
His one-man-band has actually been incumbent on the Dunster’s business
since 1992, when he did a radio campaign for the company. And this
latest offensive is a la mode by being fully integrated, embracing a
postcard mail-out.
‘I won’t be putting Saatchis out of business quite yet, and I’m not
trying for any creative awards with this campaign,’ he says, humbly.
Took the words out of our mouths, Francis.
