Readers may remember last week's Diary story about how agencies
chose to market the world's worst brief, the Millennium Dome, in that
illustrious publication Time Out.
It now seems, however, that one of the entries was a tawdry second-hand
Yes, while Grey's printed submission of a giant Mars awning appeared to
be a thinly veiled attempt to curry favour with its flagship client,
we're reliably informed that this was not actually the original version
of the ad.
Rather, readers, Grey's superlative first edition in fact saw the Dome's
awning covered with another familiar livery, or so the agency
"As I'm sure you will agree, this puts paid to any suggestion that our
ad was an attempt to brown-nose and win favour with clients," the
agency's head of art, Barry Brand, simpers.