What a joy it was to peep inside the pages of London's social
bible, Time Out, this Christmas and read a feature on how adland's "top"
agencies would tackle the world's worst brief - marketing the Millennium
BMP DDB decided to plug in on the nation's obsession with car boot
sales, so the ads included a shot of a white elephant. Quiet Storm's
posters advertised the Dome's demise by dynamite -going for the popular
vote, then. Mustard took the honest approach and nestled the Dome on a
dinner plate alongside the headline: "Turkey for sale!" HHCL & Partners
advertised the Dome as an independent country free from UK law.
But Grey's entry is a tribute to client toadying if ever there was
It suggested turning the Dome's roof into a massive bill-board and
plastered the Mars name all over its mock-up.