Diary: Gyro strips for Triumph

Gyro Madrid winning the advertising account for Triumph Lingerie in Spain isn't a story that would usually be too high up the news agenda here at Campaign, but we have to admit that the PR release did get more attention than normal when it was sent across last week.

To celebrate the appointment, the Gyro Madrid management team - including its creative director, Carolina Comas - joined the Triumph marketing director in stripping off to showcase some of the brand's products. A clever and eye-catching PR stunt, we're sure you'll agree, but Diary is glad Trevor Beattie didn't have the same idea when he worked on Wonderbra.