Diary: Hail Queen Mal, adland's self-appointed monarch

It is an already well-known fact the industry has its share of egos - and that a number of industry veterans may think of themselves as the King or Queen of Adland.

But it would seem that Malcolm White, one of its eminent male planners, is making a bid to earn the title of Her Majesty.

The founder of Krow and the chairman of the Account Planning Group is currently doing a very good impression of the Queen by floating around the industry on a home-made £10,000 note.

The reason? The APG's Creative Strategy Grand Prix Award. As the planning equivalent of the Pulitzer Prize, those smart enough to win it in the past have been lavished in prestige, admired by peers, made their case for a pay rise and future-proofed their careers. If this wasn't enough, this year there's even more incentive for anyone looking to enter. The winner will earn £10,000.

So White, no doubt inspired by Helen Mirren's Oscar-winning performance, thought the best way to spread the news would be to pose as the Queen - but on fake money.

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