DIARY: How to get your hands dirty in the interest of better client relations

Imagine you had Dyno-Rod as a client. You’d be in no real hurry to do any field research into the brand, would you? If you had your head screwed on right, that is.

Imagine you had Dyno-Rod as a client. You’d be in no real hurry to do

any field research into the brand, would you? If you had your head

screwed on right, that is.



Which brings us to Chris Macleod, the managing director of CDP, who

evidently doesn’t.



Chris spent half a day last month reaming distressed housewives’

plumbing in West London. Thanks to ‘Alan’ from Dyno-Rod, he learned all

about rodding and sluishing and removing unmentionable lumps of gunge

from interminable lengths of piping.



But why did you do it, Chris? Time on your hands? Already sorted out

your sock drawer that day? Or was it a bet?



‘Call me old-fashioned, but I think it’s important to understand a

client’s business,’ he says.



Not only will we call you old-fashioned, Chris. We’ll also call you

plain daft.



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