Imagine you had Dyno-Rod as a client. You’d be in no real hurry to do
any field research into the brand, would you? If you had your head
screwed on right, that is.
Which brings us to Chris Macleod, the managing director of CDP, who
Chris spent half a day last month reaming distressed housewives’
plumbing in West London. Thanks to ‘Alan’ from Dyno-Rod, he learned all
about rodding and sluishing and removing unmentionable lumps of gunge
from interminable lengths of piping.
But why did you do it, Chris? Time on your hands? Already sorted out
your sock drawer that day? Or was it a bet?
‘Call me old-fashioned, but I think it’s important to understand a
client’s business,’ he says.
Not only will we call you old-fashioned, Chris. We’ll also call you