Doubtless, Simon Bolton, JWT's chief executive, would have been one of the legion of customers penning an indignant letter were his agency not after BA's business.
On his way back from Paris, where he was attending a meeting about the forthcoming BA contest, Bolton was forced to sit aboard a BA plane, on the tarmac, for six hours. To make things worse, no drinks were available on the flight. However, some people did come up with games and songs to make the time pass more pleasantly and keep spirits up.
But BA, perhaps closer to being the world's least favourite airline right now, has obviously not lost its appeal. Either that, or the UK is full of punters in need of a few sessions at Gamblers Anonymous.
Paddy Power's book on the pitch will have Maurice Saatchi rubbing his hands at the news M&C Saatchi is still the hot favourite, with odds of 8/11. Bartle Bogle Hegarty is doing well at 7/2, DDB London is in third place with odds of 4/1 and JWT runs as the outsider at 7/1.