DIARY: Heavenly idea turned into a hell of a mess

Once again evidence reaches us of the unerring power and accuracy of direct marketing, this time from WWAV Rapp Collins.

Once again evidence reaches us of the unerring power and accuracy

of direct marketing, this time from WWAV Rapp Collins.



Campaign recently received a mailshot in the form of an envelope full of

soil, the idea being to spread the news about the agency’s move to ’a

new environment on the banks of the Thames’.



Any clues as to the address of the new home for DM’s finest

practitioners? No. Like we said, unerring power and accuracy.



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