The Cold War was at its height and Roy Thomson wanted a spectacular stunt to mark the first birthday of his Sunday Times colour supplement. And what better than to act on a suggestion from Henry's department that a plane-load of Western tycoons should be flown to Moscow to meet their Communist counterparts.
Somehow, the indomitable Henry not only pulled it off but got the fat cats in to see the Soviet premier, Nikita Krushchev. Russell Braddon, in his biography of Thomson, described the event as "the very first sign of a thaw in what had been a very long Cold War". Beat that, Matthew Freud.