DIARY: Hijet MPV art director is more a Porsche guy...that’s Dick all over

We enjoyed the Daihatsu Hijet MPV ads comparing the vehicle with Porsches and Lamborghinis almost as much as we enjoyed Trevor Beattie’s review of them the other week. ‘Sad on wheels,’ our Trev said of Porsches, questioning the virility of their drivers.

We enjoyed the Daihatsu Hijet MPV ads comparing the vehicle with

Porsches and Lamborghinis almost as much as we enjoyed Trevor Beattie’s

review of them the other week. ‘Sad on wheels,’ our Trev said of

Porsches, questioning the virility of their drivers.



So, no prizes for guessing which car the Banks Hoggins O’Shea art

director of the ads, Richard Dennison, went out and bought the very same

week the Daihatsu ad broke. That’s right, it wasn’t the rather sexy-

looking Hijet MPV.



We are equally grateful to Dennison’s colleague, Markham Smith, for

pointing this out to us. And we are sure that Markham does display the

brand loyalty so curiously lacking in his partner.



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