Future’s ad chiefs did a few odd jobs during their unusual four-day
team-building session (Media Business, 3 April), which should reassure
them that if their sales jobs fall through, they won’t be out of work
Head of sales training Gerry Ricketts (pictured) discovered he made a
rather good milkman after being instructed to deliver pints to the
population of Roehampton.
Meanwhile, Future’s head of research Andrew Lea made an excellent Mighty
The intrepid team had to raise money for a local special needs school.
Instead of just presenting the pounds 2,254 cheque, they staged a play
for the kids. Lea donned a wizard’s hat and hid behind the curtain,
giving a maniacal laugh every now and again.
Apparently, the children ’went bananas’ each time he did it. ’Andrew
makes a perfect wizard, especially with his wild red hair,’ said
commercial development manager Paul Lanzarotti.
Carlton Screen Advertising’s Oscar night trivia quiz at Planet Hollywood
(see below) was notable for the staggering difficulty of the questions.
Still, free cinema tickets and a trip to New York were up for grabs, so
perhaps this was fair enough. Even so, Hotcakes would like to dispute
the answer to one question: ’What is the only horror film to have won an
Psycho, surely? Rosemary’s Baby? How about The Exorcist? No - it’s
Silence of the Lambs. But a straw poll (asking everybody in the office)
reveals this is generally regarded as a thriller, not a horror flick.
But perhaps only those who’ve seen IPC’s promotional video know the true
meaning of the word.
Fortune magazine is currently plugging its Global Forum, to be held in
Paris in June 2000. The event is tied in with a series of e-Europe
features running across Fortune and its Time Warner stablemates Time and
’So what?’ you ask. ’Suits living it up in France to promote an ad
package is nothing new.’
But wait for it. Hotcakes hears that at the last Fortune Global Forum,
held in Shanghai, Time Warner supremo Gerry Levin and AOL boss Steve
Case met, got chatting and bonded big time. This eventually led to the
merger of AOL and Time Warner, one of the biggest business deals in
So if you’re an enormously successful ’old-media’ company looking to do
a deal with a dotcom, best book your Eurostar tickets now.