One of Hotcakes’ favourite websites, the gadget-tastic Hotbox.co.uk
- which features desirable yet ultimately unnecessary gizmos - has
changed its name to Firebox.com.
The crew at the site are saying the move is designed to reposition it as
’the ultimate men’s shopping portal’. But the third line of the press
release reveals the real reason for the switch: ’The name change is also
because of confusion with the porn site Hotbox.com.’
Perhaps a better strategy would have been to merge the two sites.
Gadgets and sex at a single destination? Supply free curry and beer and
it would surely be the perfect site for the typical British male.
It’s all happening on the web this week. News reaches Hotcakes of an
anti-censorship site that has itself been censored. The unlucky
recipient of the ban is a site called the Campaign Against Censorship of
the Internet in Britain.
Internet service provider Instant Web was forced to ditch the site from
its list after a complaint. Normally this wouldn’t have worried the ISP
- but the complainer, one Mr Godfrey, won a high-profile defamation
action against Demon Internet last year.
Hotcakes has had a story or two spiked in similar circumstances herself
and feels a certain sympathy for the anti-censorship brigade.
We all know that many writers can’t deal with numbers, but it now
appears quite a few arithmetically brilliant sales people admit to
suffering from dyslexia. This is no laughing matter, of
course ... except in one case Hotcakes was recently told about. It
occurred when a sales person was due to present to clients about a deal
linked to Hanover, Germany.
Our hero prepared his presentation and, as always, meticulously verified
it with his spell-checker. Come the day of the presentation, he gathered
the clients around him, opened his laptop, pressed the button, and up
came the words: ’The road to Hangover’.
An agency chief was talking last week about the problems of giving your
staff unlimited access to the net. He had monitored the sites visited by
employees during their first month of net access.
What disturbed him were not the 400 or so visits to gambling sites, nor
the 2,000-odd visits to sex sites. Even the 17 hits on a weird
archaeology site did not bother our media honcho. No, what disturbed him
was the lack of hits on sport sites. ’I at least expect our guys to keep
an eye on the results,’ explained the chief.