Hotcakes was a mite taken aback when a bunch of scantily-dressed
men and women burst into the Media Business office the other day - and
felt a twinge of envy as one of the hunks presented a red rose to
secretary Victoria Williams.
The posse of angels and devils were on a Valentine’s Day mission to
promote Shopsmart.com. Their task took them to all the trade and
consumer magazines, as well as to Liverpool Street station where they
got commuters’ hearts racing.
Hotcakes was impressed by the women’s devil outfits (the term ’horny’
was overheard - men, eh?), but not so convinced by the angels, who
looked more like Roman centurions with wings.
Although magazine Jump launched last October, the teenage title admitted
to Hotcakes that it would still do anything to boost its readership. As
part of a publicity stunt, the sales team took advantage of the premier
of The Beach. The Jump team stealthily made their way around the hordes
of squealing teens and handed out free copies of the title, with orders
to hold them up in full view of the cameras.
Leonardo DiCaprio finally arrived and, surprise surprise, the screen god
himself was also clutching a copy of Jump. ’We did chuckle when we made
the front page of The Sun and The Express and even appeared briefly on
GMTV. It was well worth having a quick chat with Leonardo,’ said a
member of the Jump sales team.
Hotcakes knows it’s a jungle out there in the ad sales world - even if
you’re not surrounded by snakes and reptiles, you’re selling to them
every day (only joking, boys).
Here’s your chance to experience it for real by spending a week in
Borneo in May. Raleigh International is looking for 20 teams of six from
media owners and agencies to raise money for the Foyer Foundation, a
charity that helps homeless young Londoners. Each team must raise a
minimum of pounds 15,000 in sponsorship plus pounds 6,000 from their
employers - which Hotcakes reckons is a small price to pay to learn the
SAS-type skills you need to sell space at ratecard.
Show them you’re hard enough by calling Camilla Benson at Raleigh on
0171-371 8585 or e-mail email@example.com.