So has Chime's chief executive, Rupert Howell, who showed no fear of heading to a meeting in the City on 1 May in a suit, despite the threat of anti-capitalist protests in London. "I had a great retort planned if I got apprehended,
he says. "It went along the lines of, 'I'm working for free today - my salary's gone to charity'.
Let's hope the response from the pin-striped adman would have cut the mustard.