Diary: Humiliation the order of the day at Aerials

Jimmy Carr, the comedian and the host of last week's Aerial Awards for radio creativity organised by the Radio Advertising Bureau, obviously has stronger views on advertising than most funnymen.

He found time to savage Vodafone's advertising because he hates the line: "Join the world's largest community." "Correct me if I'm wrong," he blustered, "but that's the gypsies" (a gag also bestowed on those who saw Carr at this week's IPA Effectiveness Awards). Carr then turned to the crowd in a bid to find a gypsy to ridicule and singled out Chris O'Shea, the founder of HOW and the chairman of the Aerials Foundation. "Have you ever tarmaced the drive?" he asked the bearded O'Shea.

The RAB's Andrew Ingram was also dragged onstage to test the electronic voting keypads used by the audience to pick winners. Carr decided to turn it into a "sexiest man" contest, with the audience voting for one of three options. Ingram polled 22.5 per cent but at least didn't resort to fixing the vote.


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