A recent punter (Campaign, 19 February), attacked headhunters and
their failure to assist creatives in their job search. But rather than
the headhunters being at fault, it was the writer who didn’t know what a
headhunter is supposed to do. I also think the reason for the
frustration expressed is that creatives can’t take some of the harsh
criticism that comes their way.
Criticism is something a creative has to learn to deal with - I mean,
can you imagine the ’punter’ going to David Abbott with a campaign idea
and then throwing a tantrum because Abbott suggested maybe making the
type smaller? If he/she hasn’t learnt that much in four years of
tutor/group criticism at college, then they were on the wrong
It also amazes me how naive some junior creatives can be. They must have
very little knowledge of the industry or what it is about to assume that
all they need to work in advertising is an art or writing qualification
and a contact at a headhunter.
A good headhunter should guide and help them, establish relationships
for them and, hopefully, round it off with a good job.
A headhunter doesn’t just throw any creative with any agency, which is
exactly why they give an analysis of creatives’ books. Most headhunters
have an opinion on every agency and what kind of creative would fit
where - if they didn’t, they wouldn’t gain much respect from
If this ’punter’ has had the education and experience that they claim to
have, then why are they approaching headhunters? The majority of junior
creatives will work the rounds and find themselves a job that way.
No creative can honestly expect to walk into a headhunter’s office and
land their dream job.