’I used to be so good at my job that people nicknamed me ’bish bosh
loads of dosh’,’ explains Jo Bishop, head of London sales at Capital
Advertising.
’So when I quit press for radio, it was very frustrating. Not only had I
taken a drop in salary and accepted a crappy car, I also thought I’d
forgotten how to sell.
’One afternoon when I was driving around in my mauve Corsa, I saw a sign
for a company called Weatherglaze. When I met the sales director, he
said he’d never advertised on the radio and could just about afford
print.’
Bishop knew that her career was hanging by a thread and was desperate to
regain her nickname.
’I started work on a proposal and got the ad team to put together a
terrific package with jingles. Weatherglaze loved it and jumped in with
15 grand’s worth of airtime.
’Now Weatherglaze spends over a quarter of a million a year, along with
the dozens of other double glazing companies that followed suit.’
