Forget feng shui, the latest buzz surrounding room design has the
catchy name of eye movement desensitisation and reprocessing and is
getting Laurence Llewelyn-Bowen types in a tizz.
The funksters down at the media agency Rocket have adopted the technique
from the US to design their new "space for idea-generation" called The
Tank (cunningly short for "think tank"). The once-lowly meeting room
comprises such "ethereal" features as lenticular printed wallpaper
showing images of the workings of the brain, illuminated with washes of
LED light. Right.
So what's it all about? Mark Holden, Rocket's creative guru, says: "We
have built a space that is designed to maximise eye-skating. Eye-skating
simply means moving your eyes from one side to another in a rhythmic
motion." Er, quite.
Moving your eyes improves creative thinking, apparently, although Holden
concedes that scientists haven't a clue why.
The Tank also includes a reading area complete with a day-bed. Just the
thing after a day's hard eye-skating.