With judging to find the six finalists about to start, some kooky ideas have been submitted to give Chris Moyles and Coxy a run for their money.
Step forward Starpoint radio, targeting females in Bradford who got married in 1972 - and haven't listened to any new music since. And Pulse FM, a contemporary and indie rock station targeting the happy night bus brigade of London. Then there's the gold station targeting "35- to 55-year-old C1 and C2s who are still awake", and "Sort it London FM", a Frasier-style role reversal that gets listeners sorting out the presenter's problems.
Get ready to meet the lucky finalists next month.
You may have noticed that Chris Pinnington, the newly named chief executive of Euro RSCG Wnek Gosper, has been a little deflated of late, and we can reveal why.
Pinnington arrived in Cannes, chest out, his favourite sporty outfits packed and pressed, and ready for some South of France wining, dining and mingling.
Things were looking up on the Saturday night when he heard that two blonde lovelies from the agency were to be his dining companions, and off they went for some luxury eating action.
But his bubble was burst and the perma-grin wiped from his happy face when a French waitress asked him if he was ordering the same food as his daughter. Ouch.