Alongside the ad, there was a competition to see who could give Fabio Capello a run for his money. Fans have videoed themselves giving a "pep talk" to the England team and the results are for all to see at http://www.youtube.com/englandteamtalk.
It's interesting to note that The Marketing Store's Johnnie Iley lurks among the winners. Armed with nothing more than a thick Geordie accent and Photoshop, Iley gives the England boys a rather stiff talking-to. The resulting embarrassment may even be worth it. If he wins overall, he could get the chance to give a real pep talk to England footballers at a VIP day at Wembley Stadium.