DIARY: Immortalised in their own ads

Some people love the idea of being immortalised in their own ads (see story, below). But for a creative at TBWA/London, Ben Walker, the accolade was rather more unexpected. Walker, fondly known for his 'cuddly' girth and an aversion to smiling, became the victim of his own success when the ad he'd created following the agency's repeat performance as second in Agency of the Year was doctored while the self-confessed foodie was, rather appropriately, out at lunch.

Kerry Hawkins and Stuart Harkness, the scoundrels behind the ruse, knew he'd take it on the double chin. 'But we nearly didn't do it in case he started throwing his weight around,' they confess.