DIARY: Industry charity effort at Pepper Foundation is not to be sneezed at

Despite the dark economic cloud that has hung over the media

industry this year, people still dug deep for the eighth annual charity

auction for the Pepper Foundation recently.

Once again the event for the foundation, which raises money to provide

in-house nurses for families with terminally ill children, was held in

the WCRS bar. As the drinks flowed, media bods bid furiously for top

prizes, including VIP tickets to the Orange British Grand Prix and

tickets to the Ryder Cup.

The foundation has raised more than £500,000 in the past three


"It is testament to the generosity of a really bloody cynical industry,"

Marc Mendoza, one of the patrons, says. "We're all softies really."